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Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Economics

How the Wormhole Decade (2000–2010) Changed the World

Five implications no one can afford to ignore.

Marketing

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”

Policy

How Much Will You Pay Today for a Better Tomorrow?

How we answer that question has the power to shape climate-change policy.

Finance & Accounting

Why Did Car Sales Drop So Dramatically During the Financial Crisis?

Even willing buyers were affected by a credit freeze.

Wear Your Auditor on Your Sleeve

If a top-notch person conducts your audit, it pays to let investors know.

Marketing

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

Leadership

Why Leaders Should Nurture Their Social–Emotional Intelligence

These four skills can diffuse conflict, particularly within family businesses.

Leadership

Is It Really Lonely at the Top?

The surprising links between feeling powerful and feeling connected.

Entrepreneurship

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

Politics & Elections

Podcast: Does What Candidates Say Matter?

Understanding political rhetoric in this heated presidential race.

Finance & Accounting

Video: How to Play the Lottery Without Losing

Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Strategy

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Strategy

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

How a Family Business Can Capitalize on Its Unique Culture

You need a different playbook when the CEO is your sister.

Innovation

Think You’re Out of Creative Ideas? Think Again.

We downplay the importance of persistence in creative success.

Leadership

5 Tips to Become an Authentic Leader

Sincerity can go a long way when stepping into a new role.

Marketing

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

Cultivating Trust Is Critical—and Surprisingly Complex

Don’t rely on intuition for something this important.

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